Adobe Firefly - Adobe's generative AI toolset
The purpose of Adobe Firefly is to enhance the creative process for artists, designers, and creators through a family of generative AI models. With this technology, users can create exceptional content using everyday language in digital imaging, photography, illustration, graphic design, video, marketing, social media, and 3D modeling. By providing practical benefits to creators, streamlining workflows, and offering AI tools tailored to creative needs, Firefly is designed to improve the creative process. Additionally, Adobe pledges to develop Firefly responsibly, ensuring transparency and accountability in generative AI.